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'Pacific Rim' Viral Marketing Has Begun!

– by Kellvin Chavez

The viral marketing for Guillermo Del Toro’s upcoming robots-versus-kaiju epic film “Pacific Rim” has officially begun.

Below you can see a 'Kaiju Alert Test' video, a classified document to the Great Britain Air Command, blueprints for the giant two-man robots from the film known as 'Jaegers' and a very cool Kaiju attacking San Francisco video. On the attacking video, you can catch a glimpse of the Kaiju.

On the site Pan Pacific Defense Corps there is a countdown...most likely for the trailer, which will be released with "The Hobbit: An Unexpected Journey."

The film stars Charlie Hunnam, Rinko Kikuchi, Idris Elba, Ron Perlman, and Charlie Day.

From acclaimed filmmaker Guillermo del Toro comes Warner Bros. Pictures’ and Legendary Pictures’ sci-fi action adventure “Pacific Rim.” When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot and an untested trainee who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.

“Pacific Rim” will hit theaters on July 12, 2013.

UPDATE: Two more blueprints have now gone online.

Sources: Total Film, WiredPan Pacific Defense Corps

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